Matthew McConaughey and Woody Harrelson have reprised their iconic roles as Detectives Rust Cohle and Marty Hart from the first season of True Detective to encourage the Texas legislature to increase film and TV production in the state. The ad has now sparked a wave of nostalgia among fans.Matthew McConaughey and Woody Harrelson have reprised their iconic roles as Detectives Rust Cohle and Marty Hart from the first season of True Detective to encourage the Texas legislature to increase film and TV production in the state. The ad has now sparked a wave of nostalgia among fans.