Phoebe Gates, daughter of Bill Gates, launches Phia, a shopping comparison app with her former roommate, addressing concerns about her family's influence. Despite potential criticism, Phoebe emphasizes the app's origin from relatable shopping experiences. Bill Gates initially expressed reservations about the e-commerce venture, while Melinda encouraged independent funding for Phoebe to learn and grow.Phoebe Gates, daughter of Bill Gates, launches Phia, a shopping comparison app with her former roommate, addressing concerns about her family's influence. Despite potential criticism, Phoebe emphasizes the app's origin from relatable shopping experiences. Bill Gates initially expressed reservations about the e-commerce venture, while Melinda encouraged independent funding for Phoebe to learn and grow.