Kim Soo-hyun is the face of 19 high-profile brands in South Korea, spanning from luxury fashion, finance, cosmetics, to even retail. However, his reputation now hangs by a thread following the controversy surrounding the late Kim Sae-ron.Kim Soo-hyun is the face of 19 high-profile brands in South Korea, spanning from luxury fashion, finance, cosmetics, to even retail. However, his reputation now hangs by a thread following the controversy surrounding the late Kim Sae-ron.