Oxford University Press selected 'brain rot' as the Word of the Year, reflecting concerns about mental decline from excessive consumption of low-quality online content. The term saw a 230% increase in usage, highlighting its relevance. Addressing brain rot involves monitoring digital habits, engaging in creative activities, and practicing mindfulness to enhance cognitive function and mental health.Oxford University Press selected 'brain rot' as the Word of the Year, reflecting concerns about mental decline from excessive consumption of low-quality online content. The term saw a 230% increase in usage, highlighting its relevance. Addressing brain rot involves monitoring digital habits, engaging in creative activities, and practicing mindfulness to enhance cognitive function and mental health.