The story behind the logo of Gucci

The Gucci logo has a rich history that mirrors the evolution of the brand itself. From its humble beginnings as a small leather goods shop in Florence to becoming a global symbol of luxury and style, the Gucci logo has continuously adapted to the changing fashion landscape while retaining its core elements. The double G logo and the green-red-green stripe remain timeless symbols of Gucci's commitment to craftsmanship, innovation, and enduring elegance.

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