​Why is Pantone Colour of the Year important?

​In the ever-evolving world of fashion, where trends come and go, the Pantone Colour of the Year stands as a timeless barometer of cultural currents. Its influence extends beyond the parameters of design, permeating the global fashion landscape and shaping the way we perceive and express ourselves through clothing. As Pantone continues to unveil its annual colour pronouncements, the fashion industry eagerly awaits the next hue that will capture our collective imagination and set the tone for a vibrant and stylish future.

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